This is somewhat of an existential question. Back when we were going through our branding exercise, we were asked to complete the following statements: "We believe __________"; and "We exist to __________". It forced us to think about why our customers, employees, and investors should care about Lumo, and why you should engage with us. We also came up with our name during that branding exercise; Lumo = LU (Illuminate) + MO (Movement/Mobility).